Prinsengracht 192 places Mister B on the quieter western side of the canal belt, close to the Jordaan rather than Amsterdam’s late-night fetish streets. The larger flagship presents the collection as specialist menswear and equipment, with a composed retail floor that feels easier to enter than the brand’s former Warmoesstraat shop.
The ground floor is organised around clothing and fitting. Leather jackets, trousers, harnesses and underwear are displayed with enough space to compare cuts and materials, while staff move easily between technical advice and straightforward styling. Customers can try on the gear, ask about combinations and arrange personal shopping when they want more privacy or time.
The basement changes the emphasis. Rubber clothing occupies a substantial section alongside toys, restraints, specialist accessories and practical supplies. Moving downstairs makes the breadth of the range clearer: Mister B is not only a leather label or fashion boutique, but a working fetish store covering clothing, equipment, care and play.
Browsing is unhurried and matter-of-fact. First-time buyers arrive for a harness or jockstrap; experienced customers inspect construction, fit and material weight. The clientele is predominantly male and international, but the service avoids testing how much a visitor already knows. Questions about sizing and use are handled directly.
The shop began on Warmoesstraat in 1994 and moved to this Prinsengracht flagship in 2018. That history remains visible in the product knowledge and specialist focus, while the current setting feels brighter and more structured. The strongest visit is one with time to try things on; the limitation is price, with quality leather and rubber requiring a deliberate purchase rather than casual souvenir shopping.
An international leather and fetish institution that gives Amsterdam’s gay retail scene real authority.
Take time downstairs; much of the specialist equipment sits beyond the main clothing floor.
Visit on a weekday between opening and mid-afternoon when the store is quieter and staff can give more time to sizing, materials and combinations. Begin with clothing on the ground floor, try on anything where fit affects comfort, then continue to the basement for rubber, toys and specialist equipment. Personal-shopping time can be arranged during regular opening hours when the purchase needs privacy or extended guidance.
The usual first-time mistake is browsing only the displays visible from the entrance and treating sizes like ordinary menswear. Leather, rubber and harness construction can change how a familiar size sits on the body, so ask staff to check rather than buying from the label alone. Regular customers also distinguish between gear for club use, longer sessions and occasional wear before choosing material and hardware. Allow enough time for the basement; it holds a substantial part of the practical range and is not simply an overflow section.
Choose Mister B when fit, material and informed assistance matter more than novelty. The Amsterdam flagship carries enough leather, rubber, sportswear, underwear, toys and specialist equipment to handle both a first purchase and a precise shopping list. Trying items on and discussing sizing are normal parts of the experience rather than awkward requests.
Compared with House of Riegillio, Mister B is less fashion-led and broader in practical fetish equipment; compared with Underground Fetish, it is brighter, more spacious and easier for a newcomer to read. The trade-off is price and polish: this is not the place for bargain browsing or a deliberately hidden basement atmosphere. It suits men prepared to spend time on fit and buy gear intended to last.
Serious leather and rubber shopping with fitting advice for newcomers and experienced buyers.