Mister B is a specialist men’s store focused on leather, rubber, sportswear, fetish gear, underwear, and accessories. It began in Amsterdam’s Warmoesstraat and has since moved to a larger flagship on the Prinsengracht, where it functions as both a retail space and a reference point within Amsterdam’s fetish scene. The emphasis is unapologetically male, with a product range aimed at men who already know what they like, as well as those beginning to explore.
The shop is arranged more like a polished boutique than an adult store. Dark shelving, industrial details, clean lighting, and carefully spaced displays give the interior a precise, ordered feel. Leather jackets hang beside harnesses and rubberwear. Cabinets hold smaller accessories, while fitting areas and quieter corners allow customers to browse without feeling watched or rushed.
The atmosphere is direct but relaxed. Customers tend to take their time. Men arrive alone, in couples, or in small groups, often discussing gear with staff or comparing styles with one another. The tone is more confident and matter-of-fact than provocative. Staff are knowledgeable, discreet, and used to helping customers navigate sizing, materials, and combinations.
What distinguishes Mister B is the breadth and quality of the selection. There is a clear focus on leather and rubber, but also a strong range of fetishwear, jockstraps, neoprene, sportswear, restraints, and specialist accessories. Much of the merchandise feels substantial and designed to last rather than bought on impulse.
The clientele is largely international and overwhelmingly male. Expect locals, visiting leather men, bears, muscular gym-going travellers, and older regulars who have been shopping here for years. It sits on the western side of the canal belt, between Jordaan and the city centre, slightly removed from Amsterdam’s main gay nightlife streets.
An international leather and fetish institution that gives Amsterdam’s gay retail scene real authority.
Take time downstairs; the basement is larger and more varied than it first appears.
Visit on a weekday afternoon, ideally between opening and mid-afternoon, when the store is quieter and staff have more time to help with sizing and recommendations. Start at the main clothing displays rather than the smaller accessories. The leather and rubber sections set the tone of the shop and make it easier to understand the different styles and levels of formality.
First-time visitors often stay near the entrance and miss the deeper sections of the store where the more specialised gear is displayed. If you are unsure about fit, ask. The staff are used to guiding newcomers and regulars alike, and trying things on is part of the experience rather than an awkward exception. Weekend afternoons tend to be busier.
Mister B matters because it is one of the few shops in Europe where fetishwear is treated with the same seriousness as luxury menswear. The store is established, highly regarded, and deeply connected to Amsterdam’s leather and fetish culture. It attracts men who are interested in quality rather than novelty: leather that fits properly, rubber that feels substantial, and accessories that are designed for use rather than display.
The shop appeals to a broad but specific audience. Some visitors come looking for a first harness or jockstrap. Others arrive with a precise shopping list and leave with custom-fit leather. Regulars use it as a social touchpoint before weekends, parties, or fetish events in the city. For many men, especially those visiting Amsterdam from abroad, Mister B is one of the places that defines the city’s more mature and self-assured gay scene.
Amsterdam’s essential fetish shop.